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Business Administration (BADM)
1801. Contemporary Issues in the World of Business (198) Either semester. One credit. May be repeated in different sections for up to three credits maximum. Open to freshmen and sophomores; others with consent of instructor. May not be used to satisfy Junior - Senior level major requirements of the School of Business. The world of business has changed. No longer can we refer to the cliche "business as usual." Today's business world is a complex, challenging and exciting place. Each section of this course will capture some aspect of that challenge and excitement. Students will be exposed to undercurrents that challenge and perplex today's managers and executives around the globe. Students should consult the scheduling booklet for specific topics offered. 2891. Foreign Study Internship Either semester or summer. One to six credits. Hours by arrangement, consent of Associate Dean for Undergraduate Programs required. Prerequisite: Open only to School of Business students. Student performance will be evaluated on the basis of an appraisal by the field supervisor and a detailed written report submitted by the student. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory). Provides students the opportunity to be engaged in meaningful professional activity without the expectation of a significant level of prior academic experience in business. (193) Either or both semesters. Credits and hours by arrangement. Consent of the Associate Dean is required prior to the student's departure. With a change in content, may be repeated for credit. Special Topics taken in a foreign study program. (291) Either semester. One credit. Open only to students admitted to the School of Business. Prerequisite: Open to juniors or higher. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory). Registering for this course enters the student into the Mobile Computing Program for the School of Business. The student will be provided with a leased notebook computer that is configured for use with the network in the School. To receive credit for the course, the student must attend an orientation session at the beginning of the semester and pass a laboratory practical examination covering prescribed software tasks. Lectures and help sessions will be provided during the semester to prepare students for the examination. Consult the website: http://www.business.uconn.edu/its for details about the examination, the computer, and the associated fees and policies. (292) Either semester. Zero credits. Prerequisite: BADM 3001; open to juniors or higher. May be repeated. May not be used to satisfy Junior-Senior level requirements of the School of Business. Registering for this course continues the student's participation in the Mobile Computing Initiative for the School of Business. The student will continue to have access to- the leased computer provided in the semester they registered for BADM 3001. 3005. Mobile Computing Lab III (295) Either semester. Zero credits. Prerequisite: Open to juniors or higher; open only with consent. Students from outside the School of Business who wish to register for courses within the School must register for this course to participate in the Mobile Computing Initiative. The student will need to present their notebook computer for certification to the Information Technology Services department at the School and make it compatible with the School's network prior to receiving permission to enroll in this course. Consult the website: http://www.business.uconn.edu/its for the current requirements. (296) Either semester. Zero credits. Prerequisite: BADM 3005; open to juniors or higher. May be repeated. May not be used to satisfy Junior-Senior level major requirements of the School of Business. Registering for this course continues the student's participation in the Mobile Computing Initiative for the School of Business.The student will continue to have access to the computer they had certified in the semester they registered for BADM 3005. 3625. Integrated Marketing Communications Either semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are currently enrolled in COMM 4800 or MKTG 3625. May not be used to satisfy Junior-Senior level major requirements in the School of Business. The design, coordination, integration, and management of marketing communications. The course focuses on advertising and sales promotion with an emphasis on the competitive and strategic value of communications in the marketplace. 3710. Principles of Managerial Accounting (210) Either semester. Three credits. Prerequisite: ACCT 2001; open to juniors or higher. Not open to students who have passed or are taking ACCT 2101. Will not substitute for ACCT 2101 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business. A survey of internal reports to managers for use in planning and controlling operating systems, for use in decision-making, formulating major plans and policies, and for costing products for inventory valuation and income determination. 3720. The Legal and Ethical Environment of Business (220) Either semester. Three credits. Prerequisite: Open to juniors or higher. Not open to students who have passed or are taking BLAW 3175. Will not substitute for BLAW 3175 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business. The meaning of law and the structure of the American legal system are studied with a view toward the impact of law upon the operation of American business. Key philosophies of ethics and social responsibility are examined through the lens of stakeholder analysis and other analytical tools. Major aspects of government regulation of business such as products liability, securities regulation, worker protection, and intellectual property issues are also explored. Also examines fiduciary duty and tort liability. (230) Either semester. Three credits. Prerequisite: ACCT 2101 or BADM 3710, which may be taken concurrently; ECON 1200 or both 1201 and 1202; MATH 1070; STAT 1000 or 1100; open to juniors or higher. Not open to students who have passed or are taking FNCE 3101. Will not substitute for FNCE 3101 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business. An introductory examination of how a business plans its needs for funds, raises the necessary funds, and invests them to attain its goals. 3740. Managerial and Interpersonal Behavior (240) Either semester. Three credits. Prerequisite: Open to juniors or higher. Not open to students who have passed or are taking MGMT 3101. Will not substitute for MGMT 3101 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business. Topics covered include individual work motivation, interpersonal communications in organizations, team building and group processes, leadership, decision-making, and understanding and managing cultural diversity. Classes will emphasize interpersonal and leadership skill-building through the inclusion of exercises which rely on active participation of class members. 3741. Risks and Rewards of Entrepreneurship (241) Semester by arrangement. Three credits. Prerequisite: Open to juniors or higher. Not open to Business majors. Not open to students who have passed or are taking MGMT 3234. May not be used to meet Junior-Senior level major requirements of the School of Business. Emphasis on gaining an in-depth understanding of the entrepreneurial mindset. Students explore what makes an individual a successful entrepreneur. Examines the risks and rewards of pursuing a new business and a career as an entrepreneur, via case study and invited speakers. (242) Semester by arrangement. Three credits. Prerequisite: Open to juniors or higher. Not open to Business majors. Not open to students who have passed or are taking MGMT 3235. May not be used to meet Junior-Senior level major requirements of the School of Business. Examines the process of getting a new venture started, growing the venture, successfully harvesting it and starting again. Students investigate the special problems of newly formed firms via case study and analysis of successful and unsuccessful business plans. Acquaints students with the unique strategic problems faced by new ventures and prepares them to evaluate new venture plans. 3750. Introduction to Marketing Management (250) Either semester. Three credits. Prerequisites: ACCT 2001, ECON 1200 or both 1201 and 1202; MATH 1070Q or MATH 1071Q, 1120Q, 1121Q, 1131Q, or 1151Q; and STAT 1000Q or 1100Q or 3025Q; open to juniors or higher. Not open to students who have passed or are taking MKTG 3101. Will not substitute for MKTG 3101 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business. An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, and distribution decision areas, strategic alliances, relationship marketing, and total marketing quality. Either semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are taking MKTG 3452. May not be used to satisfy Junior-Senior level major requirements of the School of Business. Focuses on the tactical and strategic aspects of the professional selling process with particular emphasis upon managing the complex sale. Topics include account entry strategies, effective investigative techniques, objection prevention, the client decision process, negotiation skills, and account development strategies. Learning tools will include: participant interaction, role plays, work groups, and case studies. 3753. Entrepreneurial Marketing First and/or second semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are taking MKTG 3753. May not be used to satisfy Junior-Senior level major requirements of the School of Business. Focuses on the key marketing concepts and practices relevant to entrepreneurial ventures when introducing new products and services. It focuses on the assessment of market potential, marketing strategies and decisions in the context of limited resources and conditions of risk and market uncertainty, and the role of marketing in the commercialization process. Attention is given to product, pricing, promotion, and distribution decisions, and customer relationship management to co-create value with the customer. 3755. New Media Marketing Stategies (265) Either semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are taking MKTG 3665. May not be used to satisfy Junior-Senior level major requirements of the School of Business. Provides students with both an understanding of the role of media in marketing strategy and how to use new media to understand and communicate with consumers using new media. Particular attention will be on how companies can and do leverage new media to develop a competitive advantage in the marketplace, and how consumers use new media to engage in and co-create marketplace experiences. 3756. Product and Price Policies (227) Either semester. Three credits Prerequisites: MATH 1071 or 1122 or 1132; STAT 1000 or 1100; MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are taking MKTG 3627. May not be used to satisfy Junior-Senior level major requirements of the School of Business. Consideration in depth of the product and price variables as elements of marketing strategy and tactics. Emphasis will be placed on conceptual as well as decision-making aspects. The roles of technology, social change, innovation and creativity are included in the treatment of product. Institutional, behavioral, governmental and economic factors are included in the treatment of price. 3757. Strategic Brand Management First and/or second semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are taking MKTG 3757. May not be used to satisfy Junior-Senior level major requirements of the School of Business. Provides students an understanding of customer behavior in relation to marketing strategies in building, leveraging, and enhancing brand equity and formulating strategic brand decisions, such as positioning and designing brands, building and leveraging brand community, measuring brand assets and brand performance, managing global brands, providing brand stewardship, and managing brand extensions. Provides concepts and perspectives relevant for any market offering (public/private, profit/nonprofit, commercial/noncommercial). Students will conduct a brand assessment project - a brand equity audit or brand marketing plan. 3760. Business Information Systems (260) Either semester. Three credits. Prerequisite: Open to juniors or higher. Not open to students who have passed or are taking OPIM 3103. Will not substitute for OPIM 3103 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business. An introduction to the information needs of managers, the structure of the information systems required to fill these needs, systems development, and business computing technology. Also covers selected management application within the major business functions. 4072. Career Development in Business (Formerly offered as MGMT 3072.) Either semester. One credit. Meeting once per week for one hour and fifty minutes for 6 weeks (first or second half of semester), plus 2 or 3 evenings or Saturday morning panel discussions. Prerequisite: Sixth or seventh semester standing. Open only to students in the School of Business. Topics covered include: self-assessment, exploration of career information resources, informational interviewing, development of an individual career plan, development of job search strategies and skills, discussion of career transition issues, overview of the career life cycle, and introduction to career development in organizations. 4753. Advanced Professional Sales (253) Either semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750 and BADM 3752; open to juniors or higher. Not open to students who have passed or are currently enrolled in MKTG 3453. May not be used to satisfy Junior-Senior level major requirements of the School of Business. Students need a laptop computer with an internet browser. Develops two key abilities of successful professional salespeople: the ability to develop and work in sales teams, and the ability to use Customer Relationship Management (CRM) sales concepts and technology to maximize the effectiveness and efficiency of selling efforts across a portfolio of sales opportunities. This experiential course expands on the concepts mastered in Professional Selling during a semester-long, business-to-business team selling role play. 4754. Sales Management and Leadership Either semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750 and BADM 3752; open to juniors or higher. Not open to students who have passed or currently enrolled in MKTG 3454. May not be used to satisfy Junior-Senior level major requirements of the School of Business. Provides students with the techniques and skills to understand and engage in sales force management (with particular emphasis on organizing the sales force, recruiting, training, compensation, motivation, forecasting, territory design, evaluation, and control), and to develop strong leadership abilities. Learning tools include: experiential learning, work groups, case studies, and the development and presentation of a sales and marketing plan. (289) Either or both semesters. One to six credits. Hours by arrangement. Prerequisite: Open to juniors or higher; consent of the Associate Dean for Undergraduate Programs. Open only to students admitted to the School of Business. Open only to students admitted to the School of Business. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory). Provides students with an opportunity for field work relevant to one or more major areas within the School. Students will work under the supervision of one or more professionals in the specialty in question. Student performance will be evaluated on the basis of an appraisal by the field supervisor and a detailed written report, submitted by the student. (293) Either or both semesters. Credits and hours by arrangement, up to a maximum of six credits. Prerequisite: Open to juniors or higher; consent of the Associate Dean for Undergraduate Programs is required. Open only to students admitted to the School of Business. Special topics taken in a foreign study program. (298) Either semester. Credits and hours by arrangement. Prerequisite: Announced separately for each offering; open to juniors or higher; consent of the Associate Dean for Undergraduate Programs is required. Not open to Business majors. With a change in content, may be repeated for credit. May not be used to satisfy Junior-Senior level major requirements of the School of Business. Classroom course in special topics in business administration as announced in advance for each semester. |
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